Taskrabbit Global Cookie Policy

Last Updated: March 31, 2021

Taskrabbit uses cookies, unique identifiers and other similar technologies, like pixels, to distinguish you from other users of our platform, provide our services to you, help collect data and to improve our platform. This Cookie Policy supplements our Privacy Policy and explains how and why we use cookies and other similar technologies. Any terms capitalised in this policy and not otherwise defined shall have the same meaning attributed to them in our Privacy Policy.

When you visit our website, your browser may automatically transmit information to the site throughout the visit. In a similar way, when you use our mobile applications, we will access and use mobile device IDs to recognize your device. We use “cookies” and equivalent technologies to collect information through our website and Apps.

Most browsers accept cookies by default. You can instruct your browser, by changing its settings, to decline or delete cookies. If you use multiple browsers on your device, you will need to instruct each browser separately. Your ability to limit cookies is subject to your browser settings and limitations. Exhibit A sets out the different categories of cookies that the Taskrabbit Platform uses and why we use them.

Cookies

Cookies are small data files stored on your device that act as a unique tag to identify your browser.

Persistent cookies help with personalizing your experience, remembering your preferences, and supporting security features. Additionally, persistent cookies allow us to bring you advertising both on and off the Taskrabbit Platform. Persistent cookies may remain on your device for extended periods of time, and generally may be controlled through your browser settings. We utilize persistent cookies that only Taskrabbit can read and use, and access mobile device IDs to:

  • save your login information for future logins to the Taskrabbit Platform;
  • assist in processing items during checkout;
  • hold session information; and
  • track user preferences.

Session cookies make it easier for you to navigate our website and expire when you close your browser. We utilize session ID cookies and similar technologies to:

  • enable certain features of the Taskrabbit Platform;
  • better understand how you interact with the website and the Taskrabbit Platform;
  • monitor usage by our Users and web traffic routing on the Taskrabbit Platform;
  • track the number of entries in Taskrabbit promotions, sweepstakes and contests; and
  • identify visited areas of the Taskrabbit Platform.

Unlike persistent cookies, session cookies are deleted from your computer when you log off from the Taskrabbit Platform and then close your browser.

Flash Cookies

We may use flash cookies (or Local Shared Objects) to personalise and enhance your visit. Via flash cookies we may store your preferences or display content based upon what you view on the Sites to personalize your visit.

Pixel Tags

We and our Third- Party Agents may use "pixel tags” (sometimes referred to as "web beacons or "clear GIFs"). These or similar technologies are tiny graphic images and/or blocks of code with a unique identifier that are used to understand browsing activity and/or determine whether a specific action was performed.

These are used by Taskrabbit or our Third- Party Agents in connection the Taskrabbit Platform and HTML-formatted email messages to, among other things, track the actions of Users and email recipients, determine the success of marketing campaigns, and compile statistics about Site usage and response rates.

Marketing Services

We use Facebook cookies and pixels to help deliver our advertising on Facebook. This means you may see our ads when you use Facebook because you have visited our site and to help integrate with our Facebook advertising services. In accordance with your Facebook privacy settings, please visit your Facebook privacy settings to learn more and see here.

 

Taskrabbit uses audience matching services to reach people (or people similar to those people) who have visited our Sites or are identified in one or more of our databases (“Matched Ads”). This is done by us uploading a hashed customer list to a third party or incorporating a pixel from another party into our own Sites, and the other party matching common factors between our data and their data or other datasets. For instance, we incorporate the Facebook pixel on our Sites and may share your email address with Facebook as part of our use of Facebook Custom Audiences.

We also work with Social Networks and other third parties to help serve our ads. We identify certain characteristics and/or interests which we expect to be relevant to individuals interested in our products and our ads are served to those individuals via Social Networks and other third parties which match these. Even if you have disabled certain cookies, our adverts may still be displayed to you through these channels. Please visit your Social Network preferences to understand more about these ads.

To opt out of Matched Ads, please contact the applicable third-party agent directly.

App and Location Technologies

We include technologies in our apps that are not browser-based like cookies and cannot be controlled by browser settings. For example, our Apps may include Software Development Kits (SDKs), which is code embedded in Apps that collects information about the App and your use / activity in the App. These SDKs allow us to track our conversions, bring you advertising both on and off the Taskrabbit Platform.  For example, we use the Facebook SDK as part of our use of Facebook Custom Audiences.

You can stop all collection of information via an app by uninstalling the app. You can also reset your device Ad ID at any time through your device settings, which is designed to allow you to limit the use of information collected about you. If you do not want us to use your location anymore for the purposes set forth above, you should turn off the location services for the mobile application located in your device’s account settings, your mobile phone settings, and/or within the mobile application.

Third Party Cookies

Third party cookies are placed by someone other than Taskrabbit. These third parties may gather browsing activity across multiple websites and multiple sessions. Third party cookies are usually persistent cookies and are stored until you delete them or they expire based on the duration set in respect of each third party cookie.

For example, we may work with third party advertisers who may place or read persistent cookies on your browser.

A description of third party cookies and similar technologies used by the Sites, along with their respective privacy policies and options for controlling your privacy on these platforms is set out below: 

  • DoubleClick: Google's Doubleclick re-targeting cookie lets us serve personalized ads to you when you're browsing other websites and social media platforms. You can control ad personalization on Google and partner websites in Google’s Privacy and Terms page.
  • Facebook Impressions: We use Facebook Impressions to track the number of people that interact with our content on Facebook. This information is collected by Facebook and is provided to us under the terms of Facebook’s Privacy Policy. You can control the information that we receive from Facebook using the privacy settings in your Facebook account. 
  • LinkedIn Widgets: This tool enables visitors to engage with us via LinkedIn and show visitors relevant ads and personalized content on LinkedIn. To learn more about LinkedIn’s practices and to opt out, please visit LinkedIn’s Privacy Policy and Settings.
  • Iterable: Email newsletters you elect to receive from us are transmitted through Iterable. Iterable uses pixel tag technology to determine whether an email has been opened. In addition, when you click on any link in an email newsletter or marketing message you have elected to receive, Iterable recognize that fact. This information is used in the aggregate to measure the rate at which emails are opened and various links are clicked, to measure user interests and traffic patterns, and to improve the content of the email newsletters and the services and features offered through the email newsletter and marketing messages. Because some of this information is linked to individual email addresses, it is personally identifiable. You can view Iterable’s privacy policy here
  • Bing Ads: We use Bing Ads to promote our company online and use the cookies provided by Bing to record completion of a transaction on our website. You can find out more about Bing cookies by visiting Bing’s Privacy Policy.
  • Google Analytics: We use Google Analytics, a web analytics service. Google Analytics uses cookies to help Taskrabbit analyze how visitors use the Site(s). The information generated by cookies about your use of the Site(s) and the Taskrabbit Platform (including your IP address) will be transmitted to and stored by a Google server in the United States. Google uses this information for the purpose of evaluating your use of the Site(s), compiling reports on Site activity for Site operators, and providing Site operators with other services relating to Site activity and Internet usage. You can prevent the storage of data relating to your use of the Site(s) and created via the cookie (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available here. You can obtain additional information on Google Analytics’ collection and processing of data and data privacy and security at the following links: How Google Uses Information From Sites Or Apps That Use Our Services and Analytics Help

Information from Other Sources. 

We also collect information from other sources, including data brokers, social media networks, and publicly-available sources.

Your Choices and Managing Cookies

You can adjust your browser settings to enable you to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Depending on what browser you use, you may manage your settings here: Internet Explorer, Safari, Chrome, Firefox, and Opera. If you do not accept cookies, however, you will not be able to use all portions or all functionalities of the Taskrabbit Platform.

Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is currently no industry consensus as to what site and app operations should do with regard to these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to “Do Not Track” signals. For more information on “Do Not Track,” visit https://www.allaboutdnt.com.

Contacting Us

If you have any questions about this Cookie Policy or the manner in which we or our Third-Party Agents treat your Personal Information, the practices of the Site, your dealings with the Taskrabbit Platform, or if you have technical problems, you may contact us here.

 

Exhibit A

Type of Cookie

Purpose

Taskrabbit or 3rd party

Authentication Cookies

These cookies (including local storage and similar technologies) tell us when you’re logged in, so we can customize your experience and connect your account information and settings.

Taskrabbit

Localization

These cookies help provide a localized experience by showing you your local metro area.

Taskrabbit

Site features and services

These provide functionality that helps us deliver products and the Taskrabbit Platform. For example, cookies help you log in by pre-filling fields or help ensure older versions of web browsers can still view our Site(s). We may also use cookies and similar technologies to help us provide you with social plugins and other customized content and experiences, including customized fonts.

  • Taskrabbit
  • Facebook
  • Linkedin
  • Amazon- Hosting
  • Zopim
  • Polyfill
  • MyFonts Counter

Analytics and research

These are used to understand, improve, and research products and services, including when you access the Taskrabbit Platform and related websites and apps from a computer or mobile device. For example, we may use cookies to understand how you are using site features, to report on any errors in how the Site is functioning, to report to our vendors when content licensed from them is assessed, and to segment audiences for feature testing. We and our partners may use these technologies and the information we receive to improve and understand how you use websites, apps, products, services and ads.

  • Google Analytics
  • HeapAnalytics
  • MixPanel
  • BugSnag
  • Google Tag Manager
  • Optimizely

Interest-Based Advertising

Things like cookies and pixels are used to deliver relevant ads, track ad campaign performance and efficiency, and to understand your interests from your online activity on the Site, mobile applications and other websites and apps. For example, we and our ad partners may rely on information gleaned through these cookies to serve you ads that may be interesting to you on other websites and in doing that your information (which will not contain your name, email address or other "real-world" identifiers) will be shared with other platforms in the digital advertising ecosystem all involved in assisting the delivery, purchase, reporting and analysis of digital advertising. Similarly, our advertisers may use a cookie, attribution service or another similar technology to determine whether we’ve served an ad and how it performed, or provide us with information about how you interact with them.

Please note that even if you opt-out of interest-based advertising by a third party, these tracking technologies may still collect data for other purposes, including analytics, and you may still see ads from us, but the ads will not be targeted based on behavioral information about you and may therefore be less relevant to you and your interests.

You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. To successfully opt-out, you must have cookies enabled in your web browser. Please see your browser’s instructions for information on cookies and how to enable them. Your opt-out only applies to the web browser you use so you must opt-out of each web browser on each device that you use. Once you opt out, if you delete your browser’s saved cookies, you may need to opt-out again.

For more information about targeting and advertising cookies and how you can opt out, you can visit the Network Advertising Initiative opt-out page, or the Digital Advertising Alliance’s opt-out pages in the United States, https://youradchoices.ca/choices/ in Canada, or http://youronlinechoices.eu in the EU.

  • Taskrabbit
  • Google
  • Doubleclick
  • Iterable
  • Horizon
  • Bing Ads

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